No matter what site you visit, web copy is all over the place. Web copy needs to be optimized in a way that will have it visible in search rankings.
Hiring a web developer to create the overall framework of your website is one thing, but figuring out how to write web copy for it is a completely different ball game. Writing web copy isn’t a skill that comes naturally to people. Because web copy needs to be search engine optimized (SEO), you might want to look into website copywriting services for that.
What Does A Website Copywriter Do?
There are many facets to content writing, and one of them is website copywriting. Writing web copy is a small subset of content writing that involves writing all of the content displayed on websites you might visit. You’ll see web copy on:
- Landing pages
- About us pages for the company
- Blog pages
- Contact us pages
Web copy is very short and to the point. It needs to specifically address what your company offers right off the hop. Good web copy will address pains that people might experience, and gains that the company can offer to relieve those pains.
With web copy, you don’t have paragraphs upon paragraphs of space to get to your point. Web copy also needs to be optimized at the same time. If you’re a business owner and don’t have time to be learning about the principles of SEO, you’ll want to consider investing in website copywriting services from a content writing agency like Still Writers.
Why Should I Consider Website Copywriting Services For Web Copy?
It doesn’t matter if you think you’re the most knowledgeable person in the world about your industry. If you’re not skilled in writing web copy that will perform in search rankings, you shouldn’t be wasting your time trying to figure out how to write it.
The web copy found on most websites isn’t a tremendous amount. For that reason, every single word needs to be tailored in a way that will have your content being more visible in search engines. Keywords related to your industry need to be used in order for your content to rank higher than your competitors.
There are a couple of reasons why you should hire website copywriting services for your web copy.
Your Web Copy Is Your Marketing
Many companies don’t utilize web copy to their best potential. The better that web copy is written, the higher the chances are the more of your target audience will be seeing it. SEO web copywriting can be a useful marketing strategy that is much cheaper than other marketing strategies.
In comparison to a decade or two ago, SEO web copywriting has grown exponentially. The main reason why it has grown so much is that it works. Good content can be used to promote your brand and draw more visitors to the products or services you have to offer. The end goal of all of this is boosted sales.
When it comes to SEO web copywriting, there is more to it than just having a strong vocabulary. Professional web content writing agencies know that the best content will have people spending more time on a website. The longer that people spend lingering around on your website, the higher the chance of a conversion.
Website copywriting services produce marketable content that is personalized and tailored towards your target audience.
Your Web Copy Can Reach More People
There are no limits to how far you can go with your web copy. Website content that is engaging will give your company more exposure. It will also cause people to interact with what you have to say. The more people that share and comment on your content, the better your chances are of increased sales.
With the rise of social media, more people than ever before are sharing blogs posts and other web copy to their friends and family members. That’s a bonus for your company, so you’ll want to ensure that your web copy is the best that it can be. If you’re not confident in your ability to write SEO web copy on your own, consider reaching out to an SEO web copywriting agency like Still Writers.
A clear benefit to web copy is the optimization for search engines. Not all writers are experienced in writing SEO web copy. A lot of writers aren’t even familiar with what SEO means. There’s a lot that goes into writing SEO-based web copy, and some of the things that professional website copywriting agencies look into are:
- Keywords related to your industry
- The average number of monthly searches for the keywords
- Recent changes in the keywords
- Competition of the keywords
Hiring Website Copywriting Services Can Boost Your Reputation
People notice when web copy is written professionally. Studies show that people don’t trust companies as much when they see that web copy is plagued with typos and grammar errors. Some companies also keyword stuff their web copy to the point where it’s barely readable.
Effective web copy should always focus on your target audience before search engines. If people aren’t interested in reading about your content, then what’s the point of writing it?
Web Copy Can Result In Positive Social Media Reviews
One of the most popular places that companies market is on social media. If your web copy is engaging, more people will interact with it. When people share your web copy onto their social media profiles, it gives your content increased exposure instead of just being visible in search rankings.
Web Copy Produces Long-Term Results
The nice thing about web copy is that it only has to be written once. After web copy is written, it will linger around on search engines for many years. For that reason, you’ll always want to ensure it’s written in the best way possible.
Over time, your web copy will resonate with your target audience and develop somewhat of an ongoing relationship with them. Creating weekly blog posts will give your readers something to look forward to. If you’re releasing new products in the upcoming weeks, this is something that you’ll want to highlight in your web copy.
Web Copy From A Different Perspective
Getting your web copy written by a professional SEO web copywriting agency is giving a new breath to your content. Even though you might be the most knowledgeable person in your industry, it still helps to have an experienced web copywriter writing the content.
Website copywriting services can be seen as a new set of eyes and ears on your web copy. They can write in a way that will persuade and draw potential customers in.
Looking For More Results With Your Web Copy?
If you’re looking to generate more traffic to your website, you’ll want to think about investing in website copywriting services. The nice thing about Still Writers is that they offer negotiable rates on their services. That means if you’re a new business just starting out and can’t afford to pay $2 a word, they will do what they can to help make it more affordable.
Web copy will increase the amount of trust that your target audience has in you. While web copy might be an investment that you’re not initially comfortable with, it’s one that will pay itself off in dividends into the foreseeable future.
Contact Still Writers today to get started.
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Quinn is a professional, multi-faceted writer with a background and professional knowledge base that spans many industries. He goes above and beyond in everything he does and has an attitude of perseverance and dedication.