What Is SEO? Can It Help Grow My Business?

What is SEO? If you’re a new business owner and are trying to grow the traffic to your website to generate more leads, it’s good to look into.

what is SEO?

What is SEO? SEO stands for search engine optimization, and no matter what part of the internet you find yourself browsing to, SEO will be part of it. SEO can get very complicated, but the easiest way to look at it is that SEO will increase the visibility of your website throughout all of the many search engines out there.

If you’re a content writing company and your website is the first one to pop up when people type in ‘content writing companies’ onto Google, then you can rest assured in knowing that your website is SEO optimized. When your site is SEO optimized, that means more people will be able to see your site in search settings, and that means more business.

What Is SEO  – A Deeper Look

Looking deeper into SEO will help you better understand what it’s all about. Google and other search engines have crawlers that will quickly analyze websites depending on what you’re searching for. Search engines then put these websites into a large index, somewhat similar to how a library organizes its books.

Depending on how SEO optimized your website is, that will play a large factor in what order your site will appear in browsers. The sites that are SEO optimized will display first, and that will lead to faster search results for whoever is visiting a website. 

You can pay to have your website pop up higher in search rankings, but you aren’t able to pay your way to better organic search results, and that’s where getting an SEO company comes into the picture. The entire goal of SEO companies is to have your website optimized to organically rank higher in search results.

SEO Marketing

SEO marketing

SEO marketing plays a huge role in the growth of every business. The more visibility that your business has, the more people will be interested in what you have to sell, and this will all lead to you making more money in the end. Without proper SEO optimization, the lesser exposure you will have.

SEO marketing can be done in a number of ways, and one of the best ways is through content writing. Content writing is also something that needs to be optimized so that it will perform well and draw exposure to your website. If you’re unfamiliar with how to write SEO-optimized content, you might want to consider hiring a content writer at Still Writers.

Search Engine Marketing

The algorithms built around search engines are changing all of the time, and for that reason, it pays to be on top of and up to date with SEO optimization. If you’re trying to grow your brand, you’ll have to invest time and money into search engine marketing, and there are many ways to go about doing that.

It doesn’t matter if you have a brick-and-mortar type of business or a fully online business,  your website rank is everything. People typically always click the results that come up on the first page on web browsers. If your website rank is lagging behind to the 10th page, you won’t get the exposure you need to grow your business.

SEO Services

image of seo services

SEO services can come in all shapes and sizes, but SEO writing is one of the best and cheapest ways to generate more exposure, interest, and traffic to your website. On the internet, content is everything, but not just any content. Your content needs to be optimized in a way that keeps people interested.

People spend more time on websites that have good content, and that’s why getting a professional content writer is highly recommended for your business. Many business owners spend countless hours trying to write the best content for their website but fail to realize what makes content perform better.

 A professional content writer that writes for a living doesn’t try to fill their own cavity, and in the same way, a dentist shouldn’t be wasting their time trying to write their own content to grow their brand. When you want something done properly, you pay a professional.

SEO Terminology

SEO marketing

Even the wide list of SEO terms out there is enough to confuse anyone. Some of the SEO terms you might see floating around are:

  • SERP
  • Anchor text
  • Organic search results
  • Click-through rate
  • Conversion rate
  • Backlinks
  • Keyword ranking
  • Keyword difficulty

Trying to figure out what all of these terms mean or do on your own can be intimidating and frustrating, let alone how to utilize them in order to increase your website rankings. Getting the best content writing services for your website could mean that your page will pop up before your competitors page.

If you have two construction companies that do nothing but build decks for customers, the one that invests money into SEO tools and SEO services will be the one that will most likely get more business in the long run. Sure, there are other ways to market a business, but investing in SEO services is the most cost-effective way to do so. In addition, if you’re running an exercise company, you want the right SEO tools that will promote it.

Do I Really Need SEO Marketing Services?

different types of SEO

If you’re fine with other marketing methods, such as door-to-door contact and cold-calling, then you might be able to get away with growing your business that way. If you don’t want to be spending your time doing that, then you should consider SEO services.

Something as simple as hiring a freelance writer to write your blog will increase exposure to your website over time. Content needs to be accurate and written in a way that holds people’s attention. If people make a comment or share a blog post that was written on your site, that’s a huge bonus to draw more traffic to it.

SEO Keywords

When content is being written, it needs to focus on the main keyword. This is primarily the keyword that people are typing into search engines. Sometimes people write content and stuff so many keywords into it that it’s barely readable, and that can actually hinder the traffic being drawn to your website. 

Content needs to be written in a way that provides value to the reader. You need to consider what your target audience wants to see. If people sift through content and don’t see any value in it, they will simply exit the site and click the next one on the list. The more useful content that you produce, the more exposure you will get.

Final Thoughts On SEO

SEO

SEO writing can be one of the best ways to:

  • Attract more exposure to your business
  • Show customers that you know your field
  • Keep people informed on the latest trends in the industry
  • Increase your sales

Hiring an SEO writer is a good first step in saving you money and time. Still Writers has been crafting SEO optimized for clients for years, and they know the types of content that perform well and the types that don’t. Their professional approach to content writing is an investment worth considering.

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