Many business owners aren’t aware of the benefits of article writing. Article writing can boost the amount of traffic to your website by up to 70%.
Should I bother with article writing? This is a question that many business owners wonder about. Some studies show that article writing can increase your traffic by up to 70%. While you might think that article writing or blogging is just a big time-waster, the benefits are seen in a number of ways.
Article writing can be interpreted in a number of ways. The most common approach to article writing for businesses is blogging. Many companies think that the only point of blogging is to introduce certain products and services to their target audience. There are many more benefits to article writing than simply just that.
What Are Some Benefits Of Article Writing?
More Brand Exposure
Article writing can increase the amount of exposure your company has across the internet. If you’re getting tired of wasting money on sponsored posts that aren’t going anywhere, you should write an article. The simple act of writing an article or numerous articles and posting them on your blog can grow your traffic exponentially.
You might be asking, “How can writing article writing possibly grow my traffic?” There are a couple of ways that article writing can do this.
Search Engine Optimization (SEO) – When article writing is done with SEO in mind, it has the potential to reach more people. Investing in professional article writing services is the best way to get content that is SEO-optimized.
If you’re running a roofing company, a content writing agency will be able to focus the content on people that are looking for roofing services. The more article writing that you do, the greater chance that you’ll have of people visiting your website.
Social Media – Social media has had a huge impact on how businesses market their products and services. The nice thing about investing in article writing services is that you can also share that content on your social media profiles. You’re hitting two birds with one stone because you won’t have to focus time and energy on social media at the same time.
Inbound/Outbound Links – The more backlinks that you get, the more exposure you get. When you write an article that resonates with your target audience and anyone else, people will want to share your content. If your content gets shared and linked, more people can see it. With more visibility, that can translate into more sales.
Increased Leads
Another benefit of article writing online is that your lead could turn into sales much faster than other marketing strategies. When you write an article and post it online, it’s there to stay. Sometimes your blog posts will be still getting traffic years into the future.
As with all of your other content, your article writing needs to be SEO-optimized to focus on people who are looking for what you’re marketing. Going back to the roofing company, you’re going to require a list of keywords that are associated with that industry.
At the end of the day, increased leads are one of the most influential reasons why companies consider article writing in the first place.
More Trust
Online article writing can also build the trust that people have in your company. If someone is wanting to re-shingle their roof, they’ll have a much greater chance of selecting a company that posts endless articles about the benefits of why they should do that.
On the internet, content is everywhere you go. When content is optimized to perform in search rankings, it will reach more people. It’s as simple as that. Some companies spend their time with editorial writing or argumentative article writing and wonder why they aren’t getting traffic.
No matter what type of article writing you’re doing for your company, it all needs to be optimized for search engines. Article writing with no keywords won’t do a good job. If a potential customer sees your ability to communicate good information effectively and routinely, they will trust you more than a company that can’t.
Targeting Your Audience
Article writing is a good way to target your audience and potentially reach people even outside of your target audience. With more exposure, you’ll have more chances of gaining a customer that buys into your vision.
Throwing a few different unique keywords into your online article writing is a good way to reach people that might not even know your company exists.
Showcasing What You Offer
Aside from the obvious beneficial marketing strategies of online article writing, it can also be used to showcase your products and services. If you’re just releasing a new product, a great way to go into a little more detail about it is by writing an article.
By writing an article, you can dig a little deeper into the benefits of your products and services in comparison to your competition. Sometimes companies like to include case studies into their online article writing to give the content a little more uniqueness.
Long-Term Results
Online article writing also has the bonus of sticking around on the internet for a long period of time. Unless you delete your article or are not in business anymore, your content will have the potential to gain traffic and exposure.
With a marketing strategy like sponsored ads, you’re only gaining traffic while the ad is up. Once the ad is gone, your traffic will also disappear. It might take a bit of an investment to get great content, but it will be worth it in the end.
Many companies disregard the importance of article writing. Online article writing should be included in any marketing plan because of its ability to create an audience that will engage with that if being offered.
Article Writing And Networking
Article writing can organically create a network of clients and potential clients for your company. At the end of the day, companies need to make money to stick around. With a solid network, your business will:
- Have more exposure in your market
- Offer you the possibility of teaming up with other companies
- Get you referrals
Online Article Writing Through Still Writers
Still Writers is a company that has leagues of experience in online article writing. Their polished content writing services have helped dozens of companies grow and expand their businesses. Still Writers has negotiable rates on their article writing services. That means you can even grow your business if you’re just starting out and on a budget.
Contact Still Writers to get started today.
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Quinn is a professional, multi-faceted writer with a background and professional knowledge base that spans many industries. He goes above and beyond in everything he does and has an attitude of perseverance and dedication.