If you’re like most organizations trying to grow online, you’ve probably asked yourself: Why isn’t my website bringing in more leads? You’ve poured time and resources into building a website and creating content, but it feels like you’re shouting into the void. It’s frustrating, isn’t it? You’re not alone. Many businesses feel the same way—caught between knowing they need to improve their online presence and not knowing the best way to do it. You want results. You want content that attracts visitors, builds trust, and drives sales.

At Still Writers, we’ve been in the content writing industry for over seven years, and during that time, we’ve continually honed our expertise in marketing, SEO, and Google strategies. Our mission? To help businesses like yours cut through the noise and connect with the right audience. While we’re confident in our expertise, our ultimate goal is to provide you with the insights you need to make the best decisions for your company.

In this article, we’ll share the top five SEO writing hacks that every business needs to know. These tips aren’t just theory—they’re actionable strategies you can start using today to improve your content, increase traffic, and convert visitors into customers. Let’s dive in together and unlock the potential of your website.

 

5 SEO Writing Hacks You Need To Start Doing

 

These SEO writing hacks will take your website to the next level. It will be more optimized for conversions, traffic, and online exposure. Check out the top five SEO writing hacks below.

 

1. Write for Humans First, Search Engines Second

 

One of the biggest mistakes people make in SEO copywriting is writing content just to please search engines. Sure, using the right keywords is important, but if your content doesn’t connect with real people, it’s not going to work. Why? Because people are the ones who click, read, and share.

Here’s how you can write for humans while keeping SEO in mind:

• Use natural language: Write the way your audience talks. If your tone feels stiff or overly formal, readers won’t engage.
• Answer their questions: Think about what your audience is searching for and give them clear, helpful answers. Use tools like Google’s “People Also Ask” feature to find common questions.
• Break it up: Long blocks of text are hard to read. Use short paragraphs, bullet points (like these!), and headings to keep things easy to scan.
• Prioritize readability: Tools like Hemingway Editor can help you simplify your writing and make it grade 6 or 7 friendly.

 

SEO Hack in Action:

 

Let’s say you’re writing about “best budget laptops.” Instead of stuffing keywords like budget laptops, cheap laptops, best laptops under $500 in every sentence, write something like:

“If you’re looking for a budget-friendly laptop that doesn’t skimp on performance, you’re in the right place. Here are the top options under $500 that offer great value for your money.”

This way, you naturally include keywords while sounding human and approachable.

Key takeaway: Write for your audience first. When they enjoy and share your content, search engines will notice.

 

 

2. Use Keywords Strategically, Not Excessively

 

 

Keywords are the backbone of SEO, but overusing them can hurt your rankings. Search engines like Google are smarter than ever and prioritize content that feels natural and helpful, not keyword-stuffed.

Here’s how to get the most out of your keywords:

• Focus on one main keyword per page: Trying to rank for too many keywords on a single page confuses search engines. Pick one focus keyword and build your content around it.
• Sprinkle related keywords naturally: Use synonyms and related phrases throughout your content. For example, if your main keyword is SEO hacks, include phrases like SEO tips or SEO strategies.
• Place keywords where they matter most:
  • In your title and meta description
  • In subheadings (like this one!)
  • Within the first 100 words of your content
  • In image alt text and file names
• Avoid keyword stuffing: Instead of repeating the same word, think about how your audience would phrase their search. For example, instead of saying “SEO hacks” ten times, alternate with “SEO strategies” or “search engine optimization tips.”

 

SEO Hack in Action:

 

Imagine you’re optimizing a blog post for SEO copywriting. Instead of forcing the keyword into every sentence, you could write:

“Effective SEO copywriting blends creativity with strategy. It’s about using the right words in the right places to attract both readers and search engines.”

Key takeaway: Keywords are important, but it’s how you use them that counts. Keep your writing natural, helpful, and relevant.

 

3. Craft Headlines That Grab Attention

 

Your headline is the first thing people see, and it determines whether they click or scroll past. A great headline not only grabs attention but also gives readers (and search engines) a clear idea of what your content is about.

Here’s how to craft irresistible headlines:

• Be clear, not clever: While creative headlines can be fun, clarity always wins. For example, instead of “Hack Your Way to Better Rankings,” say “5 SEO Hacks to Improve Your Rankings.”
• Incorporate your main keyword: This helps with SEO and lets readers know they’ve found the right content. For example, “SEO Hacks to Boost Website Traffic.”
• Use numbers and lists: Headlines like “7 Tips for SEO Success” perform well because they promise easy-to-digest content.
• Create curiosity: Pique interest without being misleading. For instance, “Why Most SEO Strategies Fail—and How to Fix Yours.”
• Keep it short and punchy: Aim for headlines under 60 characters so they display fully on search engines.

 

SEO Hack in Action:

 

Let’s say you’re writing about improving blog traffic. A weak headline might be:
“Ways to Get Blog Traffic.”

A strong headline could be:
“10 Proven SEO Hacks to Increase Blog Traffic Fast.”

This version is specific, includes the keyword, and promises actionable insights.

Key takeaway: A compelling headline isn’t just about SEO—it’s about making your content impossible to ignore. Get it right, and you’ll attract more clicks, more readers, and better results.

 

4. Optimize Your Meta Descriptions

 

Meta descriptions are the short snippets of text that appear below your page title in search results. While they don’t directly impact rankings, they’re crucial for getting clicks. A well-written meta description can convince someone to choose your link over the competition.

Here’s how to optimize your meta descriptions:

• Keep it concise: Stay under 155 characters to ensure your description displays fully in search results.
• Include your main keyword: This reinforces the relevance of your content and helps search engines match it to queries.
• Write for your audience, not just search engines: Use persuasive language that tells readers why they should click.
• Highlight a benefit or solution: Focus on what readers will gain from your content. For example, “Learn 5 actionable SEO hacks to boost your traffic and grow your business today.”
• Avoid duplicating meta descriptions: Every page on your site should have a unique meta description tailored to its content.

 

SEO Hack in Action:

 

If your blog is about SEO copywriting hacks, a basic meta description might be:
“This article shares tips about SEO copywriting.”

A stronger, optimized version could be:
“Discover 5 powerful SEO copywriting hacks to improve your rankings, attract more readers, and drive sales fast.”

This version is engaging, keyword-rich, and shows clear value to the reader.

Key takeaway: Meta descriptions are your content’s first impression. Make them compelling, informative, and action-oriented to boost your click-through rate (CTR).

 

5. Use Internal Links to Boost Engagement

 

Internal links are links that connect one page on your website to another. They’re more than just a way to guide visitors—they’re a powerful SEO tool. Internal links help search engines understand your site’s structure and keep readers on your site longer, which improves engagement and rankings.

Here’s how to use internal links effectively:

• Link to relevant pages: Connect pages that add value to the reader’s experience. For example, if you mention SEO copywriting in a blog, link to another post that dives deeper into the topic.
• Use descriptive anchor text: Instead of saying “click here,” use anchor text that includes keywords and describes the link. For instance, write “learn more about SEO hacks” instead of “click here to learn more.”
• Don’t overdo it: Too many links can overwhelm readers and confuse search engines. Stick to a few meaningful links per page.
• Update older content: Go back to past articles and add links to your newer posts to keep them relevant and interconnected.
• Create a logical flow: Guide readers naturally through your content. If they’re reading about beginner SEO tips, link to advanced strategies they might want to explore next.

 

SEO Hack in Action:

 

If you’ve written a blog on how to rank higher on Google, link to your post about top SEO strategies for 2024. Anchor text like “our guide to the latest SEO strategies” keeps readers engaged and adds SEO value to both pages.

Key takeaway: Internal links aren’t just for navigation—they’re a way to build a stronger, more connected website that both readers and search engines will love.

 

Start Using These SEO Writing Hacks Today!

 

SEO writing hacks don’t have to feel overwhelming. In this article, we covered five powerful SEO hacks that can transform your website’s performance:

1. Write for humans first, search engines second.
2. Use keywords strategically, not excessively.
3. Craft headlines that grab attention.
4. Optimize your meta descriptions.
5. Use internal links to boost engagement.

When you put these strategies into action, you’re setting your content up for success—more visibility, more clicks, and ultimately, more conversions.

But we get it: juggling SEO, content creation, and running a business can be a lot to handle. If you’re not sure your team has the time or expertise to implement these hacks, why not leave it to the pros? At Still Writers, we’ve spent seven years mastering SEO strategies like these (and plenty more). We’re here to take the weight off your shoulders so you can focus on growing your business.

Let’s work together to create content that gets results. Reach out today, and let’s start unlocking your website’s full potential.